Essential Marketing Infrastructure
Calculates the power of your company’s online and social profile, including the designing of your website, the online presentation of your products and solutions, along with other key elements and capabilities, such as the effectiveness of your social media activity. This area also includes an evaluation of your online lead generation capabilities.
Marketing Strategy
Measures the effectiveness of the design and implementation of your marketing campaigns as related to your business objectives. In this area you can also estimate the outreach of your campaign planning, as well as the actual value of your investment in digital marketing.
Performance
Calculates the appropriate use of metrics and analytics to increase the efficiency across all facets of your digital marketing strategy. This area also includes a measured description of your current campaign metrics, along with an appraisal of your company’s potential in leveraging analytics and marketing automation.
Organizational
Evaluates the integration of your digital business plan with your broader business strategy, while identifying the skill and effectiveness of your marketing resources. In this area you can also see the current rating of your digital marketing planning, and the extent of your company’s adaptiveness to digital challenges.
Account Based Marketing & CRM
Analyses and evaluates your ABM and your CRM infrastructure and strategy, examining factors such as the operation of a workable CRM platform, your capabilities in lead generation and fostering of client relationships, along with the management of your marketing data and long-term business goals.
Operational
Calculates the extent of your business’ marketing framework and functionality regarding investment, processing, deployment, and reviewing as well as in relation to the market.
Results and
Understanding Scoring
The B2B Navigator Assessment Report culminates in a compound grading process indicating your company’s level of marketing competence across four evolutive levels. Your scores will reflect your current marketing strategy status based on your provided answers. Calculating for each area is based on a maximum score of 100. There are four levels of marketing competence based on the scores achieved.
The B2B Navigator Assessment Report concludes with your overall score from 0 to 100, representing your company’s marketing performance across four evolutive levels. The assessment also provides you with an individual score from 0 to 100 for each of the 6 areas plus a score for each element within each area, based on the responses you provided in the survey:
Stage 1: First Steps
Digital wandering —your company has just taken its initial, hesitative steps into the world of digital marketing. You ‘ll need more confidence and belief in the value brought by your digital presence.
Stage 2: Young
Marketing enthusiasm—your company implements inconclusive marketing projects, based on occasional feedback you receive for your products and services, without long-term, strategic planning and campaigning.
Stage 3: Mature
Digital gravity—your company has moved into a beyond average level to create integrated and digital marketing plans that work well over the long haul. A little more persistence is needed.
Stage 4: Sophisticated
Marketing Mastery—your company is implementing insightful marketing campaigns that support lead generation, enhance customer loyalty, create value, and grow your business.
Stage 1: First Steps
Digital wandering —your company has just taken its initial, hesitative steps into the world of digital marketing. You ‘ll need more confidence and belief in the value brought by your digital presence.
Stage 3: Mature
Digital gravity—your company has moved into a beyond average level to create integrated and digital marketing plans that work well over the long haul. A little more persistence is needed.
Stage 2: Young
Marketing enthusiasm—your company implements inconclusive marketing projects, based on occasional feedback you receive for your products and services, without long-term, strategic planning and campaigning.
Stage 4: Sophisticated
Marketing Mastery—your company is implementing insightful marketing campaigns that support lead generation, enhance customer loyalty, create value, and grow your business.
Apart from your scoring performance, the B2B Navigator Assessment Report also shares recommendations on steps and initiatives
to be taken for further improvements over each area.
The B2B Navigator
Assessment
Report
The B2B Navigator marketing assessment scores your marketing capabilities across six key areas. Each of these areas are graded out of 100 points. The overall B2B Navigator marketing assessment score is calculated as an average of all of the scores across the 6 areas score (out of 100), with each area receiving an equal weighting.